LE PETIT MONTESSORI
Le Petit Montessori came to us with a blank slate and an exciting challenge to develop the brand identity for a new parent-child learning program in Switzerland rooted in the Montessori child development philosophy. We share the program and founder’s belief in encouraging creativity, curiosity and self-confidence, and set out to create a visual representation of these values.
The logo speaks of confidence and self-discovery through the combination of steady, even type and flowing hand-lettering. That joint sophistication and playfulness appear in the two colors, both solid and bright, friendly and grounded. Centered between bold words, the “Petit” in script symbolizes children’s freedom to explore within a safe, nurturing environment.
Like strokes of a paintbrush, the hand-lettering of the graphic element further connotes youthfulness, individuality, and self-expression.